Progress doesn’t happen in silence.
It happens when you show up.
You’ve been nominated for something bigger than a post.
This is your moment to make it visible.
ABOUT THE CAMPAIGN
This may have started on Earth Day.
But what matters is showing up after it.
Because real commitment doesn’t live in one day.
And it doesn’t fade when the moment passes.
This is a signal.
A visible, collective movement across the beverage industry to back something better.
Reusable. Circular. Proven.
Because sustainability shouldn’t live in reports.
It should show up in decisions. In public. In action.
This campaign turns a simple pledge into a chain reaction.
One post becomes many. One voice becomes an industry.
And it starts with you.
Why take 5 minutes
Five minutes is all it takes to:
Show your customers, partners, and peers what you stand for
Align your brand with a more sustainable, future-proof system
Be part of a visible movement shaping the future of draft
Lead, not follow, in an industry that’s shifting fast
This isn’t about saying the right thing.
It’s about making a public declaration about doing the right thing.
What to do next
1. Download the toolkit
Grab ready-to-use creatives and copy, but feel free to edit it according to your needs.
2. Make your pledge
Post it on LinkedIn. Keep it simple. Make it visible.
3. Nominate others
Tag 2–3 companies or people. Keep the momentum going.
4. Be part of the movement
This doesn’t end with one post. It builds from it.
Take the step.
Make it visible.
Back steel.
For Individuals
Step 1 - Download your video creative
Step 2 - Copy and paste the text for your post. Edit according to your needs
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Thanks for the nomination @(nominee’s handle).
I am proud to say that ‘I BACK STEEL’I believe in reusable.
I believe in circular systems.
I believe in better draft.Progress does not happen in silence.
It happens when people show up.And I’m inviting others to do the same.
I nominate the following to make their voices heard:
(add your @ nominations)Take the step. Make it visible. All takes is one post.
Join the movement. Download different types of creatives and customizable copy here - https://www.steelkegassociation.org/back-steel-asset-toolkit.
I hope this campaign doesn’t stop until every person in the beverage industry makes the 'Back Steel' pledge, because it's not about empty statements and standalone posts - it's a commitment throughout the year and beyond.And if you know me and the work I do, you know that I back it up with the decisions we make as a company.
#BackSteel #DrinkDraft #SteelKegs
For Companies
Step 1 - Download your video creative
Step 2 - Copy and paste the text for your post. Edit according to your needs
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We’re proud to say that WE BACK STEEL.
We believe in reusable.
We believe in circular systems.
We believe in better draft.Progress does not happen in silence.
It happens when companies show up.As a company, we’ve always shown up by encouraging the use of durable, efficient, sustainable, and REUSABLE stainless steel kegs. It is the most sustainable container for transporting beverages.
And we’re inviting others to do the same.
We nominate the following to make their voices heard:
(insert handles of other companies/stakeholders or employees/colleagues)Take the step. Make it visible. All takes is one post.
Join the movement. Download different types of creatives and customizable copy here - https://www.steelkegassociation.org/back-steel-asset-toolkit.
This isn’t about empty statements or one-off posts.
You are making a clear public commitment to make better choices throughout the year and beyond.And if you know us, you know we back it up with the decisions we make as a company.
#BackSteel #DrinkDraft #SteelKegs
If you liked this campaign and your views align with our message, then let’s keep in touch.
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