Keg Champions of Europe Awards 2025
Celebrating bars, restaurants and breweries that are leading the charge in sustainability, efficiency, and delivering a fresh draft experience by using REUSABLE steel kegs.
Congratulations to our five winners:
PAST KEG CHAMPIONS LEAD BY EXAMPLE:
BREWDOG: CUSTOMER EXPERIENCE & FRESHNESS
For their unparalleled dedication to the ultimate customer experience and freshness.
BrewDog lives and dies by the quality of its beer, investing in a fully chilled supply chain to guarantee peak flavour from brewery to glass.
Their vibrant bars and reliance on steel kegs create an authentic, high-quality pub experience that simply can't be replicated at home.
LUCKY SAINT: INNOVATION & ALCOHOL FREE
For their game-changing innovation in the alcohol-free sector.
Lucky Saint embarked on a mission to place great-tasting, unfiltered, alcohol-free beer at the heart of British pub culture.
By championing the "proper pint" experience on draught, they have challenged perceptions and legitimised alcohol-free beer as a premium, desirable option, proving that sustainability and innovation are key to growth.
PHOTOS PHOTIADES BREWERIES: SUSTAINABILITY & PLASTIC-FREE
For their deep-rooted commitment to sustainability, guided by their founder's principle of "giving back".
As Cyprus's market leader, they have taken the decisive step to deliver 100% of their draught beer exports in returnable steel kegs, demonstrating a powerful commitment to eliminating single-use packaging and championing a zero-waste, circular system.
WESTONS CIDER: CIRCULARITY
For their profound and holistic commitment to circularity.
Westons Cider’s operation is a masterclass in working in harmony with nature, from their regenerative orchards that support entire ecosystems to their low-waste, closed-loop production.
They are a testament to how heritage and environmental stewardship create a truly sustainable legacy.
ROYAL UNIBREW: SUSTAINABILITY
For their monumental leadership in sustainability on an industrial scale.
This Danish powerhouse proves that massive operations can be combined with a profound commitment to the environment.
With an ambitious goal for 100% reusable packaging by 2025, including their current 100% use of steel kegs for beer, makes them a shining light for the global beverage industry.
AWARD PRESENTATIONS
WHY STEEL KEGS?
SUSTAINABILITY
One steel keg can be reused for up to 30 years, collectively saving billions of single-use containers from waste streams.
EFFICIENCY
Reusable kegs offer great margins for businesses - a win for the bottom line and the planet.
FRESH EXPERIENCE
Draft beer delivers an experience consumers can’t get from home.
LEARN HOW WE’RE HELPING BARS AND RESTAURANTS GET EVEN MORE OUT OF THEIR DRAFT PROGRAMS
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